"Going to back to 2018 when Nutrien was formed through the merger of Agrium and PotashCorp, the company has operated separate wholesale and retail channels, with the wholesale business supplying fertilizer to large-scale customers, including other retailers, and the world's largest retail network for crop inputs - Nutrien Ag Solutions - selling directly to farmers. As of Jan. 1, 2026, the company has started a 12-month process of re-aligning production, logistics, and commercial teams internally. The company announced the appointment of Chris Reynolds as executive vice-president for a global sales - a newly-created role to oversee the integration - on Feb. 3."
""At the end of the day, it's about how do we continue to offer the best value to our customers, whether that's our 500 thousand grower customers we service through our retail channel or just as importantly the fertilizer customers we supply through the wholesale and third party customers we deal with every day," says Reynolds. "We think there are synergistic benefits there - there's efficiency benefits, there's definitely reliability benefits there of bringing the two channels under one leadership and then bringing to bear the full scale of the Nutrien network.""
Nutrien is unifying its wholesale and retail sales operations onto a single sales platform and beginning a 12-month internal realignment of production, logistics, and commercial teams starting Jan. 1, 2026. Nutrien was formed in 2018 by the merger of Agrium and PotashCorp and has operated separate wholesale and retail channels since then. The wholesale business supplies fertilizer to large-scale customers and other retailers, while Nutrien Ag Solutions, the retail network, sells directly to farmers. Chris Reynolds was appointed executive vice-president for global sales to oversee the integration. Distinct front-line sales teams for wholesale and retail will remain, with back-office integration intended to improve reliability, efficiency, and customer service.
Read at Realagriculture
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