Apple in enterprise - industry execs on what works, and what they want in '26

"With Apple Silicon its current crown jewel, Apple has continued to rapidly build its presence in enterprise computing throughout 2025, generating significant market share gains as companies accelerate Apple deployments across their fleets. What's driven Apple's progress this year - and what should we expect from the company in the year ahead? To find out, I spoke to execs from a range of companies in the space: Fleet, Hexnode, Iru, Jamf, JumpCloud, MacStadium, SAP, and a newer entrant in the Apple enterprise scene, MacPaw."

"Speaking in November, Apple's Jeremy Butcher, who handles business product marketing, told me: "It's so great to see the momentum [around Macs in the enterprise]. As you know, it's very intentional." Butcher also stressed how the company considers what business users need and works to introduce those features as they make sense. "We're seeing tremendous momentum around Mac in the enterprise," said Apple's Colleen Novielli, who focuses on MacBook product marketing. "We're seeing this amazing spectrum of adoption across the Mac range.""

Apple Silicon has become the central driver of enterprise momentum, delivering power and performance advantages that accelerate Mac deployments across organizations. Companies across device management and deployment sectors report rapid adoption and notable market share gains in 2025. Executives expect artificial intelligence developments from Apple to be the next major inflection point for enterprise use. Apple product marketing leaders emphasize intentional feature development focused on business user needs and broad adoption across the Mac lineup. Large enterprises and deployment partners are scaling Mac, iPhone, and iPad rollouts worldwide, increasing Apple presence in corporate fleets.

Read at Computerworld