"Apple is reportedly planning to let brands and retailers bid on ad placements and search keywords, with ads appearing within search results. For instance, a search for 'best matcha' could surface sponsored listings from Starbucks or other nearby coffee chains that have bid on the term."
"The report notes that ads will be shown across the Maps app on iOS, iPadOS, and macOS. They will also be visible on Apple's web app for Maps."
Apple is set to introduce advertisements in its Maps app, aiming to monetize the service. An announcement may occur soon. Ads will function similarly to those on Google Maps, allowing brands and retailers to bid on ad placements and search keywords. Sponsored listings will appear in search results, such as when searching for 'best matcha,' showcasing nearby coffee chains that have bid on the term. Ads will be visible across iOS, iPadOS, macOS, and Apple's web app for Maps.
Read at GSMArena.com
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