Apple's App Store reached an impressive $1.3 trillion in sales and billings in 2024, marking significant growth from $514 billion in 2019. The majority of sales, approximately 78%, came from physical goods and services, with a substantial amount generated in the US and China. While Apple collects under 10% from this total through commissions on digital sales, it faces increasing scrutiny from governments regarding app store practices and alternative payment methods amid ongoing antitrust lawsuits, especially against Epic Games.
Apple's App Store generated nearly $1.3 trillion in sales in 2024, up from $514 billion in 2019, showcasing exponential growth in physical and digital good sales.
Sales from physical goods, making up 78% of the total, highlight significant contributions from retail and service sectors, especially in the US and China.
The App Store growth is met with scrutiny; various governments push for alternative payment methods and a more open app marketplace to foster competition.
The lower commission rates for smaller developers under Apple's Small Business Program reflect an effort to support smaller players, amidst ongoing antitrust challenges.
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