"not just to make money but to make great products."
"We discussed approaches to forms and materials,"
"We were on the same wavelength. I suddenly understood why I loved the company."
Jony Ive joined Apple in 1992 after graduating from Newcastle Polytechnic and working at London-based design firm Tangerine. Tangerine secured a contract with Apple, prompting Ive to move to Cupertino and join the design department. He became head of the department in 1996. Under CEO Gil Amelio, he planned to quit because the company prioritized profits and separated exterior design from internal engineering. Steve Jobs's return in 1997 shifted the mission toward making great products, persuading Ive to stay. Ive spent nearly three decades transforming consumer electronics and later partnered with OpenAI to create AI-first devices after OpenAI acquired his startup.
Read at Fortune
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