"Apple was also already on an annual launch strategy, so we all knew there was another iPhone coming. Then an Apple employee left a prototype in a bar. Gizmodo bought it, took it apart, published all the sordid details, and pretty much broke the internet. And thus, the story of the iPhone 4 began well before the launch of the iPhone 4."
"And that's just the beginning of the drama! For this episode of Version History, we tell the full story of the iPhone 4, from its leak to its launch to the post-launch Antennagate backlash that was so fierce Apple CEO Steve Jobs had to give a press conference to address the issue. David Pierce, Nilay Patel, and longtime tech columnist and thinker Walt Mossberg get together to tell the whole story,"
By 2010 the iPhone era was in full swing and smartphones were still evolving, with the iPhone recently gaining basic features like copy and paste. Apple followed an annual launch cadence, but an employee left an iPhone 4 prototype in a bar; Gizmodo bought it, disassembled it, and published extensive leaks that preempted the official launch. The iPhone 4 launch produced the Antennagate backlash, prompting a press conference led by Steve Jobs to address signal complaints. The model introduced Apple-designed chips, moved off AT&T’s exclusive network, and established a new, enduring smartphone silhouette. The iPhone 4 combined technical innovation with rare public drama that reshaped industry expectations.
Read at The Verge
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