"Millions of iPhone owners could soon receive compensation after Apple agreed to settle claims that it promoted advanced Siri artificial intelligence features that never got to consumers."
"Apple advertisements promised a dramatically smarter Siri capable of understanding personal context, interacting across apps, and handling more advanced requests through conversational AI. But nearly two years later, many of those headline features still have not been released to the public."
"The proposed $250 million class-action settlement centers on Apple's intelligence capabilities showcased during the company's June 2024 Worldwide Developers Conference and heavily marketed alongside the iPhone 16 launch later that year."
"Consumers purchased eligible iPhones expecting functionality that was unavailable at launch and remains missing, a gap that has raised broader questions about AI marketing across the technology industry according to the court filing."
Apple agreed to a proposed $250 million class-action settlement addressing claims that Siri advanced AI capabilities were promoted but never reached consumers. The settlement centers on intelligence features showcased during Apple’s June 2024 Worldwide Developers Conference and marketed alongside the iPhone 16 launch later in 2024. Advertisements promised a smarter Siri that could understand personal context, interact across apps, and handle more advanced requests through conversational AI. Nearly two years later, many headline features remain unreleased. The class-action lawsuit, Landsheft v. Apple Inc., filed in March 2025, alleges deceptive marketing around the Apple Intelligence suite, including claims that capabilities promoted at WWDC were not functioning at launch and still have not been delivered. The filing raises broader questions about AI marketing practices in the technology industry.
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