"Apple Pay's latest installment in their popular "Can I... with Apple Pay?" social campaign features Stanley Tucci embarking on a culinary adventure through a small Italian town, armed with nothing but his passion for cooking and the convenience of contactless payments. Directed by two-time Emmy winner Floyd Russ, this mostly-improvised film follows Tucci as he shops for ingredients to create an incredible pasta feast for 20 people: all while demonstrating Apple Pay's versatility across unexpected locales."
"The timing of this campaign couldn't be more poignant. According to ISTAT, Italy's National Institute of Statistics, those aged 65 and older represent nearly half of the overall population living alone in Italy. The holidays, while wonderful for many, can be particularly challenging for older Italians who find themselves isolated from family and community. This demographic reality makes Tucci's mission in the film even more meaningful. As he navigates through local markets, bakeries, and specialty shops, each Apple Pay transaction becomes more than just a payment: it's a step toward creating a communal dining experience that celebrates Italian food culture and hospitality."
Stanley Tucci partners with Apple Pay for a holiday film that follows him through a small Italian town while he sources ingredients and prepares a pasta feast for 20 people. The mostly improvised film, directed by Floyd Russ, highlights contactless payments' convenience as Tucci makes purchases across markets, bakeries, and specialty shops. Each Apple Pay transaction becomes both a practical demonstration of payment versatility and a symbolic step toward communal dining. ISTAT data showing many older Italians living alone frames the effort as addressing holiday isolation and celebrating food, hospitality, and community.
Read at Food & Beverage Magazine
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