The timeless Apple "hello" logo

"The "hello" screen is a signature part of the Apple user experience, but it's not a single "logo" in the same way as the bitten apple symbol. Instead, the logo-form is used as a greeting that has been used in various forms throughout Apple's history, most famously as a startup screen. The "hello" first appeared on the original Macintosh computer in 1984."

"This was a significant part of the Mac's friendly, approachable design philosophy, which was a stark contrast to the intimidating, text-based interfaces of other computers at the time. The cursive "hello" was a stylized artistic rendering, created by Susan Kare, to be used for advertising and marketing materials. It was a pixel-drawing, rather than created via a font loaded on a computer. At the time, fonts were a Bitmap-based technology. Joined up letters require slightly more complex manoeuvring."

The "hello" screen is a signature part of the Apple user experience and functions as a greeting rather than a single logo like the bitten apple. The greeting has appeared in various forms across Apple's history, most famously as a startup screen. The "hello" first appeared on the original Macintosh in 1984 as part of a friendly, approachable design philosophy contrasting with text-based interfaces. The cursive "hello" was a stylized pixel-drawing created by Susan Kare for advertising and marketing, not a loaded font. Early fonts were bitmap-based and joined-up letters required more complex handling. The "hello" later became prominent on iPhone and iOS setup screens, cycling through multiple languages.

Read at Medium