"Remember the Apple Vision Pro? Remember? It was a big, ambitious swing from Tim Cook and Co. - a $3,500 headset that lets you experience "augmented reality" - or, if you follow Apple's demands for branding - " spatial computing." Apple first showed off the Vision Pro in the spring of 2023, and then started selling the device in February 2024, and since then ... you really haven't heard much about it."
"Apple won't come out and say it, but it looks like Apple has more or less forgotten about the Apple Vision Pro, too. The company has stopped working on a cheaper, lighter version of the headset, Bloomberg reports, so it can focus on a new line of lightweight AI smart glasses - like the kind Meta has already been selling."
Apple halted development of a cheaper, lighter Vision Pro model to prioritize a new line of lightweight AI smart glasses. The company still plans a future Vision Pro update featuring a better chip, but that upgrade is unlikely to address core issues: the device is expensive, bulky, and lacks clear everyday use cases. The Vision Pro debuted in spring 2023 and launched February 2024, yet sales and developer support have lagged. Executives privately view the product as overengineered, prompting a strategic pivot toward a Meta-like smart-glasses approach.
Read at Business Insider
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