Tim Cook was spotted in one-of-a-kind Nikes in Japan

"Cook wore a pair of custom Nike Vomero Plus sneakers as he welcomed Japanese customers alongside retail employees and Apple's senior vice president of retail and people, Deirdre O'Brien. His kicks were designed by Sashiko Gals, an artisan division of the Japanese brand Kuon, the designers told Business Insider. The red, white, and blue sneakers were made with reworked denim using a traditional Japanese stitching technique called sashiko, the designers said."

"The design collective, made up of about 15 women between the ages of 40 and 80, told Business Insider that the shoes were designed for Cook. It's unclear if Nike was involved with the customization process, and the company did not respond to a request for comment. Cook has a long-standing relationship with the sportswear giant. He's been a member of Nike's board of directors since 2005."

"The Apple CEO gushed in social posts on Friday about his trip to Japan, where he attended the reopening of an Apple store in Tokyo. A few store visitors snapped photos and videos of Cook's shoe choice during the event. Last year, Cook wore another pair of one-of-a-kind Nike sneakers when he launched a new iPad lineup at an Apple event."

Tim Cook attended the reopening of an Apple Store in Tokyo and wore custom Nike Vomero Plus sneakers created by Sashiko Gals, an artisan division of Kuon. The red, white, and blue shoes use reworked denim and traditional sashiko stitching. The design collective includes about 15 women aged approximately 40 to 80 and reported that the pair was made for Cook. Nike's role in the customization is unclear and the company did not respond to requests for comment. Cook has served on Nike's board since 2005 and Apple and Nike have collaborated on fitness features and Apple Watch variations.

Read at Business Insider