"The company says that "including ads in conversations with Claude would be incompatible" with the chatbot becoming a "genuinely helpful assistant for work and for deep thinking." The reasoning here is rather simple. People tend to share personal details with chatbots, for better or for worse, and getting ads based on that stuff would be creepy. Imagine asking for mental health advice and getting an ad for St. John's wort or something."
"The company said that integrating advertising would "work against" the Claude Constitution, which counts "being generally helpful" as a core principle. "Introducing advertising incentives at this stage would add another level of complexity. Our understanding of how models translate the goals we set them into specific behaviors is still developing; an ad-based system could therefore have unpredictable results," it writes in a blog post."
Anthropic announced Claude will remain ad-free, positioned in contrast to OpenAI's recent introduction of ads in ChatGPT. The company argues that including ads would be incompatible with Claude becoming a genuinely helpful assistant for work and deep thinking. People often share personal details with chatbots, and targeted ads based on sensitive conversations would be creepy and inappropriate. Ads would also feel incongruous during complex software engineering tasks, deep work, or problem-solving. Integrating advertising could work against the Claude Constitution's principle of being generally helpful and add unpredictable behavioral incentives. Anthropic said it will continue building commerce-related agentic AI features without embedding ads.
Read at Engadget
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