""How can I communicate better with my mom?" a man asks in Anthropic's 60 second pre-game spot. "Great question. Improve communication with my mom can bring you closer," a woman impersonating a chatbot replies, then spells out several techniques to try. "If the relationship can't be fixed," she adds, "find emotional connection with other older women on Golden Encounters, the mature dating site that connects sensitive cubs with roaring cougars.""
"By creating these ads, Anthropic is positioning itself to steal any market share OpenAI loses by introducing ads to ChatGPT. As part of the Super Bowl announcement, the company promised to customers that "Claude will remain ad-free" in a post on its website. "[I]ncluding ads in conversations with Claude would be incompatible with what we want Claude to be: a genuinely helpful assistant for work and for deep thinking," the post reads."
Anthropic ran two Super Bowl commercials that depict chatbot ad integrations as intrusive and unhelpful. The ads dramatize a sensitive parent-child conversation interrupted by a dating-site suggestion to illustrate potential harms of ads in chatbots. The campaign explicitly positions Claude as an ad-free alternative and pledges that "Claude will remain ad-free." Anthropic framed ads in conversations with Claude as incompatible with a genuinely helpful assistant for work and deep thinking. The startup acknowledged it is not yet profitable and reported more than 80 percent of a $9 billion annual run-rate revenue from enterprise contracts, with remaining revenue from paid sources.
Read at Inc
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