At Computex, ASUS's Shawn Chang highlighted the company's strategy to improve its market position by appealing to business buyers. Despite being the fifth largest PC maker, ASUS recognizes a gap in the consideration of its products among PC fleet buyers. By introducing durable PCs designed for longevity with features like dual memory sockets, robust USB ports, and on-device AI tools that are free indefinitely, ASUS aims to enhance appeal, particularly to small-to-medium businesses looking for affordable AI solutions to boost productivity and reduce costs.
Chang emphasized that even low-end ASUS business PCs are designed for longevity, featuring dual memory sockets and robust USB ports to minimize costly maintenance.
ASUS aims to appeal to small-to-medium businesses with its free AI tools, believing that avoiding subscription fees will better attract this customer base.
During Computex, Chang noted that while many businesses are interested in AI, they still struggle to implement it effectively in their daily operations.
Chang expressed ASUS's goal to rise in PC maker rankings by focusing on building resilient products aimed at business buyers.
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