"Users of OpenAI's video generation app will soon be able to see their own faces alongside characters from Marvel, Pixar, Star Wars and Disney's animated films, according to a joint announcement from the startup and Disney on Thursday. Perhaps you, Lightning McQueen and Iron Man are all dancing together in the Mos Eisley Cantina. Sora is an app made by OpenAI, the firm behind ChatGPT, which allows users to generate videos of up to 20 seconds through short text prompts."
"The startup previously attempted to steer Sora's output away from unlicensed copyrighted material, though with little success, which prompted threats of lawsuits by rights holders. Disney announced that it would invest $1bn in OpenAI and, under a three-year deal perhaps worth even more than that large sum, that it would license about 200 of its iconic characters from R2-D2 to Stitch for users to play with in OpenAI's video generation app."
"At a time of intense anxiety in Hollywood over the impact of AI on the livelihoods of writers, actors, visual effects artists and other creatives, Disney stressed its agreement with OpenAI would not cover talent likenesses or voices. The announcement was framed as an extraordinary opportunity to empower fans. Think of the fan-inspired Sora short form videos, as Disney called them in a press release akin to taking an AI-generated version of a photo with Princess Jasmine at Disney World."
OpenAI's Sora app generates up to 20-second videos from short text prompts and already allows users to include their own likenesses. Disney will invest $1bn in OpenAI and license about 200 characters to appear in Sora-generated videos under a multiyear agreement. The licensing explicitly excludes talent likenesses and voices. OpenAI previously attempted to steer Sora away from unlicensed copyrighted material but faced threats of lawsuits from rights holders. Disney positioned the arrangement as an opportunity for fans and indicated some fan-made videos could be displayed on Disney+, while industry concern persists about AI's impact on creative livelihoods.
Read at www.theguardian.com
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