"On Thursday last week Meta launched Vibes, an AI-generated content feed that somehow doesn't top the list of dystopia developments in 2025 but is certainly an honorable mention. Also on Thursday, U.S. President Donald Trump signed an executive order to approve a deal that will create a U.S.-only version of TikTok. And that same day I started seeing videos in my TikTok feed of people asking if we're going to leave TikTok and where are we going."
"To be clear, I'm not about to make the case for Vibes as a one-for-one replacement for TikTok. An AI-generated content feed is antithetical to so much of the human-made videos that have made TikTok honestly a bright spot for years, being able to peek into people's lives, hear what's on their minds, check out alternative takes on the day's news or just encounter new music."
Meta launched Vibes, an AI-generated content feed, while an executive order cleared a path for a U.S.-only version of TikTok. Vibes creates short-form, entirely AI-produced videos that lack the human perspective central to TikTok's appeal, such as glimpses into personal lives, topical takes, and emerging music. Teens and young adults often spend heavy time on TikTok primarily for habit-driven doomscrolling rather than news or learning. To replace TikTok's role, a platform must satisfy that doomscrolling desire with an endless stream of empty entertainment. Exclusively AI-generated feeds could therefore become a new domain for doomscrolling if TikTok usage shifts.
Read at Digiday
Unable to calculate read time
Collection
[
|
...
]