"Digital platforms in the Middle East increasingly integrate AI, virtual reality, and augmented reality to document, visualize, and translate cultural heritage across social media channels analyzed between January and December 2024; institutions deploy AI for automated tagging and multilingual captions, VR for reconstructed tours, and AR for on-site layered interpretation, expanding access and preservation capacities while often treating these technologies primarily as content-delivery mechanisms rather than tools for collaborative interpretation or co-curation."
"The analysis of ten cultural institutions' social media activity (January–December 2024) finds information-based strategies dominate: curated archival posts, institutional narratives, and promotional content substantially outnumber participatory initiatives; algorithmic distribution and metrics focused on reach favor one-way communication, while community-generated content, interactive storytelling affordances, and long-term co-creation mechanisms remain scarce, indicating a need to adopt participatory design, community curation practices, and qualitative engagement metrics to enable inclusive heritage stewardship."
Ten cultural institutions' social media activity from January to December 2024 was analyzed to assess digital platform uses for Middle Eastern cultural heritage. AI, VR, and AR are applied for archival documentation, automated tagging, multilingual captioning, immersive reconstructions, and on-site interpretive overlays. Content remains predominantly informational, emphasizing curated narratives, archival imagery, and promotional posts. Interactive features and community co-creation are limited, and metrics favor reach over depth. Design and deployment choices prioritize one-way dissemination, reducing opportunities for local knowledge contribution, sustained community stewardship, and meaningful participatory engagement.
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