"The issue first surfaced after author Jeff VanderMeer noticed that one of his caption-less Instagram posts - a simple video of a bunny eating a banana - appeared in Google search results with a clickbait-style headline that he did not write. Other posts, including one from a Massachusetts public library, were similarly given promotional headlines unrelated to the original content."
"Google has included more social media content in its search results over the years. Starting on July 10, Instagram made public posts from professional accounts searchable in Google. 404 Media confirmed that this behavior affects multiple users. In another example, a cosplayer's video appeared in search results with a headline about discovering cosplay locations in Seattle, despite the user never writing anything resembling that description. Google informed 404 Media that it is not generating these headlines and instead pulls the text directly from Instagram."
Instagram now automatically generates headlines and descriptions for posts that appear in Google Search, often without users' knowledge. The generated titles can be misleading, clickbait-like, or unrelated to original captions, and have appeared on caption-less posts and videos. Public posts from professional accounts became searchable in Google starting July 10. Multiple users experienced inaccurate promotional or location-focused headlines applied to their content. Google says it pulls the text from Instagram rather than generating it. Meta confirms Instagram recently began using AI to create titles, and acknowledges the generated titles are not always accurate.
Read at Mashable
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