Netflix is launching an AI-driven search experience to enhance content discovery, as CEO Greg Peters revealed during the company's first-quarter results call. He emphasized that while popular titles dominate conversations, they only account for 1% of traffic, highlighting the need for better recommendations. Netflix is currently testing OpenAI-powered search with select customers in Australia and New Zealand and plans to implement a redesigned homepage for its TV app this year, aiming to enrich user experience based on member feedback. In Q1, the company's revenue rose 12.5% to $10.54 billion.
Earlier this month, Bloomberg reported that Netflix has been testing OpenAI-powered search with select customers in Australia and New Zealand.
Peters said the company's most popular titles that dominate popular conversation draw 1% of traffic, and because of this trend, improving discovery and recommendation is important to the company.
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