"In a video on OpenAI's new TikTok-like social media app Sora, a never-ending factory farm of pink pigs are grunting and snorting in their pens - each is equipped with a feeding trough and a smartphone screen, which plays a feed of vertical videos. A terrifyingly realistic Sam Altman stares directly at the camera, as though he's making direct eye contact with the viewer. The AI-generated Altman asks, "Are my piggies enjoying their slop?""
"In the next video on Sora's For You feed, Altman appears again. This time, he's standing in a field of Pokémon, where creatures like Pikachu, Bulbasaur, and a sort of half-baked Growlithe are frolicking through the grass. The OpenAI CEO looks at the camera and says, "I hope Nintendo doesn't sue us." Then, there are many more fantastical yet realistic scenes, which often feature Altman himself."
"People on Sora who generate videos of Altman are especially getting a kick out of how blatantly OpenAI appears to be violating copyright laws. (Sora will reportedly require copyright holders to opt out of their content's use - reversing the typical approach where creators must explicitly agree to such use - the legality of which is debatable.) "This content may violate our guardrails concerning third-party likeness," AI Altman says in one video,"
Sora is a short-video app that generates hyper-realistic AI videos, often featuring a convincingly lifelike Sam Altman in surreal scenarios. Videos depict scenes such as pig farms with phones, Altman among Pokémon, and trademarked characters interacting in branded settings. Users create and share deepfake-style clips that appear to use copyrighted characters without explicit permission. Sora reportedly defaults to requiring copyright holders to opt out rather than opt in. The app displays warnings about third-party likeness guardrails, while a flood of copyrighted- and likeness-driven content raises legal and moderation questions.
Read at TechCrunch
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