"If you're an Instagram or TikTok user, chances are you're finding it increasingly hard to differentiate between genuine images and videos and AI-generated content in your feed. But OpenAI now has a solution: what if we make it all AI slop? The company behind Chat GPT is entering the social media space with Sora, an iOS app named after its generative AI video model."
"Like with apps such as Instagram and TikTok, users have a feed that shows content from their friends as well as posts the algorithm thinks they'll like. By default, content will be "heavily biased towards people you follow or interact with, and prioritize videos that the model thinks you're most likely to use as inspiration for your own creations". The cameos feature allows users to put themselves or friends into Sora scenes after they have made a short one-time video-and-audio recording in the app"
"Great, so we get social media doomscrolling but with 100% fake AI content? At a time of increasing concern about potential fraudulent use of deepfakes, launching an app where the entire premise is to create fake videos featuring people you may have only just connected with virtually seems a provocatively controversial move. Some users are likely to have questions about how OpenAI"
OpenAI launched Sora, an iOS app powered by the Sora 2 generative AI video model that lets users create and remix videos and add themselves or friends via cameos. Feeds combine posts from followed accounts with algorithmic recommendations biased toward content likely to inspire user creations. Cameos require a short one-time video-and-audio recording to verify identity and capture likeness for insertion into generated scenes. OpenAI reports testers found the feature social and engaging, with some users making new friends internally. Critics warn the app normalizes deepfakes and raises fraud and consent concerns when creating realistic videos of acquaintances.
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