"Years of underperformance has been marred with both catastrophe and cringe. Its stockdropped when fictional characters on "Billions" and the "Sex and The City" reboot sufferedheart attacks while riding it s bikes. Being slow to recall itstreadmills in 2021 led to the death of a child and countless user injuries, for which it was hit with a $19 million fine in 2023."
"The specifics of the pivot remain extremely hazy. The company says it'sbuilt itsown LLM named Peloton IQ, though it ' ll apparently also be usingother LLMs, like Meta's Llama. It also says it'll introduce movement tracking viaits Bike, Tread, and Row's built-in cameras and pivoting screens. And yup, you'll need to spend thousands of dollars on new hardware to use it."
Peloton surged from about $8 billion to nearly $50 billion in 2020 during the pandemic but has declined as in-home demand waned. The company faced safety failures and recalls, including a slow treadmill recall in 2021 linked to a child’s death and injuries, a $19 million fine in 2023, and a 2.2 million bike recall for broken seats. Negative portrayals and leadership losses followed. In 2025 Peloton announced an AI pivot featuring an in-house LLM called Peloton IQ, use of other LLMs, camera-based skeleton tracking across devices, a price rise to $49.99, and required new hardware purchases.
Read at Futurism
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