"Peloton went public in 2019 at a price of $27 per share, but is now trading at $9 after incorrectly predicting demand for its products after a COVID-19-fueled surge drove the price to a height of $167.42 in January 2021. In an August earnings call, CEO Peter Stern-an Apple Fitness+ cofounder who joined Peloton in Januaary-announced a 6% workforce reduction."
"On the same calll, the company posted a fourth-quarter profit and signaled it would adjust prices to offset the impact of extra costs associated with tariffs. Some of those price adjustments were announced today; the company's All-Access Membership from $44 to $49.99 and App+ Membership from $24 to $28.99, and App One Membership from $12.99 to $15.99 effective this month."
"Peloton's newest features involve AI integration to personalize users' experiences. Today, the company launched Peloton IQ, an AI and computer vision system available on its new product models to provide personalized guidance and class recommendations for members, based on movement tracking via built-in cameras, class history, and fitness level."
Peloton unveiled a turnaround strategy relying on AI-powered features to personalize workouts, strengthen communities, and reduce churn. The plan centers on AI-driven workout advice, personalized class recommendations, and community-focused content to increase engagement and retention. Peloton launched Peloton IQ, an AI and computer vision system on new models that uses built-in cameras, class history, and fitness level to provide personalized guidance. To power Peloton IQ, Peloton built its own large language model (LLM) using accumulated user data rather than off-the-shelf models. The company experienced financial setbacks, implemented workforce reductions, and raised membership prices to offset costs.
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