"Rivian is nowhere near the EV power-hitter that Tesla is. Not yet, anyway, and getting there could take a decade or more. And as impressive as its technology is, Rivian is still dwarfed by global players from China and even traditional automakers catching up fast with their EVs. All of this is to say: it's not going to be enough for Rivian to just make cool electric SUVs forever."
"Plus, its tech is impressive enough to ink a major joint-venture deal with the Volkswagen Group. Now, arguably Rivian's biggest move has arrived: the goal of fully autonomous driving, well ahead of competitors who have been pouring R&D into that for far longer than the R1S has been on sale. But with lidar on the R2, in-house chips and a big leap into AI, it may just pull it off."
Rivian remains a small, relatively new automaker facing dominant competitors like Tesla, Chinese EV firms, and established automakers accelerating EV efforts. The company is diversifying beyond electric SUVs into e-bikes and robotics and finalized a major joint venture with the Volkswagen Group. Rivian targets full autonomous driving by equipping the R2 with lidar, developing in-house compute chips, and ramping AI capabilities. Achieving production-grade autonomy will take substantial time and investment, but the combination of sensor hardware, custom silicon, and software positions Rivian to compete in autonomous mobility. In-house chips are seen as a game-changer for latency, cost, and integration, potentially accelerating development timelines if investments scale.
Read at insideevs.com
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