"Anthropic's Super Bowl commercial, one of four ads the AI lab dropped on Wednesday, begins with the word "BETRAYAL" splashed boldly across the screen. The camera pans to a man earnestly asking a chatbot (obviously intended to depict ChatGPT) for advice on how to talk to his mom. The bot, portrayed by a blonde woman, offers some classic bits of advice."
"And then twists into an ad for a fictitious (we hope!) cougar-dating site called Golden Encounters. Anthropic finishes the spot by saying that while ads are coming to AI, they won't be coming to it's own chatbot, Claude. Another one features a slight young man looking for advice on building a six pack. After offering his height, age, and weight, the bot serves him an ad for height-boosting insoles."
Anthropic released four Super Bowl commercials that satirize ad-supported AI by depicting chatbots inserting irrelevant or inappropriate ads into user interactions. One spot shows a chatbot steering a user toward a cougar-dating site after asking for relationship advice; another suggests height-boosting insoles when a user seeks fitness guidance. The ads target OpenAI following its announcement to add ads to ChatGPT's free tier and assert that Anthropic's Claude will remain ad-free. The spots generated laughter and prompted OpenAI CEO Sam Altman to publicly call them dishonest and authoritarian.
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