"Back in the 1970s, sure, there were many brands we'd all recognize today, like Michelob, Miller, and Budweiser, but there were also bottles of Olympia, Stroh's, and Billy Beer. These beers are long gone or far less common today, but back then, they were all the rage (although sometimes, that was more to do with image than taste - looking at you, Billy Beer)."
"In September 2025, Michelob Ultra was named as the best-selling beer in the U.S. It was launched in 2002, but its status in 2025 as the nation's best-seller has probably been helped along by the fact it's low-carb and marketed as a "healthier" beer option - health and wellness has been trending for a while now. Michelob Ultra, produced by American brewing giant Anheuser-Busch, might dominate shelves today, but back in the 1970s, it was the brand's classic pale lager,"
U.S. beer selections in the 1970s included both enduring national labels and many regional or novelty brands that later faded. Popular names such as Michelob, Miller, and Budweiser coexisted with Olympia, Stroh's, and Billy Beer. Michelob's classic pale lager, often sold in gold-label and teardrop bottles, attracted strong loyalty and featured as a favored beer for many drinkers through the 1970s and 1980s. Michelob Ultra launched in 2002 and reached top sales by September 2025, aided by low-carb and health-focused marketing. Some consumers express nostalgia for the original Michelob lager and its packaging.
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