Almanac Beer has rebranded its taproom in Alameda, California, as Almanac Adventureland, reflecting a commitment to be more inclusive of families and the community. The rebranding includes kid-friendly activities, such as sandboxes, pinball machines, and arcade games, making it a family-centered entertainment space. Instead of merely tolerating families, the brewery has actively embraced them, offering private space rentals that include amenities for children, thus enhancing the overall experience for visitors of all ages.
Almanac Beer is transforming its Alameda location into Almanac Adventureland, emphasizing a family-friendly entertainment space rather than simply a taproom. Kid-friendly activities and private event options, such as bounce houses and ball pits, support this shift.
Almanac's EVP of sales, Kevin Scoles, stated that this transformation reflects a commitment to families, ensuring they feel embraced rather than merely tolerated at the brewery.
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