The craft beer landscape is shifting as more consumers purchase local breweries' offerings through grocery stores' private labels. Recent data shows a significant rise, over 122% in sales of such beers between 2023 to 2024. Retailers like Aldi and Trader Joe's have expanded their beer selections dramatically, with some offerings reflecting quality comparable to established craft brands. Walmart is also exploring its own brand beers. While consumer taste for these private-label options remains mixed, their increasing presence indicates a fundamental change in how beer drinkers browse and buy their beverages.
"The Wernesgrüner Pilsner is surprisingly good for the price point," says one craft beer enthusiast, highlighting the mix of quality and affordability in store-brand options.
Aldi's overall inventory is 90 percent private label, reflecting the growing trend of supermarkets diversifying their offerings with in-house beer brands.
Sales of private-label beer brands grew by 122 percent from 2023 to 2024, showcasing a shift in consumer preferences towards grocery store beers.
Costco's recent success with its Kirkland Signature helles-style lager demonstrates how private label beers can compete effectively alongside established craft brands.
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