"We always want our variety packs to play into the season and offer something that appeals to different craft beer drinkers, so you'll see a mix of approachable styles like our award-winning Kölsch as well as something that might be new to the craft beer novice like Dunkel,"
"Our Crisp IPA was a portfolio stand-out this spring and summer, so this is an opportunity for consumers to try that beer if they haven't already."
"Consumers are hosting backyard bonfires, Oktoberfest celebrations, and enjoying the best of fall weather outdoors, and our Party Pack appeals to those types of seasonal gatherings, so there's a beer for everyone at the party."
Schlafly Beer introduced a fall Party Pack 12-pack containing four styles—Kölsch, Munich Helles, Crisp IPA, and Dunkel—with three cans of each. The pack targets seasonal gatherings like backyard bonfires and Oktoberfest celebrations and aims to offer something for a range of craft beer drinkers from novices to enthusiasts. Kölsch (4.8% ABV) is described as a slightly dry, subtly malty golden ale with a clean lager finish. Munich Helles (4.5% ABV) is a clean, complex lager with delicate noble-hop spice. Crisp IPA (7% ABV) offers bright, aromatic citrus and stone-fruit notes.
Read at Bevindustry
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