
"Inflation may be making everything unbearable, but there's still one great bargain in the Bay Area: a glass of 10-cent beer in Berkeley, poured every single day. The last time America saw a deal like this might've been the notorious 10-cent Beer Night at the 1974 Cleveland Indians/Texas Rangers baseball game. That promotion ended in a riot with drunken fans storming the field, some naked, forcing players to retreat while swinging fists and baseball bats."
"The bell rings at 5:10 p.m., and for 10 minutes only, it's one dime for a half-pint of your choice, one per customer, with some exceptions like no barrel-aged sour beers or ciders, said Dave Rowe, director of retail operations for Triple Rock. You pay with one dime. You must have a dime, you can't give us a dollar to make change, he said. You also can't pay with a nickel and five pennies, or with 10 pennies you might've scrounged up off the floor."
"Triple Rock calls itself the fifth brewpub in the United States, and the oldest run by its original founders. It all started in 1985 when brothers John and Reid Martin decided Berkeley could use a little more beer in its life, the website states. On March 14th, 1986, Triple Rock opened its doors, and for the last 39 years, we've been keeping the taps flowing with the freshest handcrafted brews in town paired with some seriously mouth-watering food!"
Triple Rock Brewery & Taphouse in Berkeley runs a daily promotion where a half-pint costs 10 cents during a ten-minute window beginning at 5:10 p.m. The special is limited to one half-pint per customer and requires payment with a single dime only; no change or alternative coin combinations are accepted. Triple Rock dates back to 1985 and opened on March 14, 1986, positioning itself as the fifth brewpub in the United States and the oldest run by its original founders. The promotion began quietly as a months-old experiment and has gained popularity over time.
Read at www.mercurynews.com
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