"Hilton's partnership with Yotel connects a beloved independent brand like YOTEL into the powerful Hilton Honors network and commercial distribution system, while preserving what makes the brand unique."
"Yotel will continue to independently manage and license its brand at 23 hotels across 10 countries, emphasizing the importance of maintaining its identity."
"This deal is set to serve as a template for future Select by Hilton deals, indicating that other companies can retain their independence while being plugged into Hilton's network."
Hilton is expanding its global room availability through a partnership with Yotel, marking the latter as the first in the new 'Select by Hilton' category. This partnership allows Yotel to remain independent while integrating into Hilton's distribution network. Hilton emphasizes that Yotel will continue to manage its brand independently across 23 hotels in 10 countries. This arrangement is intended to serve as a model for future partnerships, showcasing that companies can retain their uniqueness while benefiting from Hilton's resources.
Read at InsideHook
Unable to calculate read time
Collection
[
|
...
]