
"For me as a Berliner, Frische Paradies has always been a go-to destination when it comes to grocery shopping when I'm cooking something special. It's the only place where end consumers can access the kind of wholesale-quality products normally reserved for restaurants. Whatever rare or premium ingredient I need - meats, fish, vegetables - you name it, Frische Paradies has it. For me, it's a true cornerstone of good food culture in Berlin, and I honestly could not have wished for a better partner."
"At the heart of this collaboration is "Shop Like a Chef", a brand-new content series that takes readers and viewers inside Frische Paradies' Berlin stores alongside chefs, creatives, and culinary personalities. Together, we'll explore the incredible range of ingredients on offer, from pristine seafood and meat to rare delicacies, while uncovering what inspires professionals to shop, cook, and create here."
"The first lineup is as eclectic as it is inspiring: Lukas Huemer, chef of the Austrian Embassy in Germany; Diana Quach, renowned Berlin stylist and set producer; and Arseny Kneifel, celebrated cook and food YouTuber behind the channel My Name Is Andong (more to come!). To kick things off, Berlin Food Stories founder Per Meurling himself takes the spotlight, showcasing his own Frische Paradies staples and preparing his signature Swedish "Fiskgratäng" (fish gratin)."
Berlin Food Stories and Frische Paradies have launched "Shop Like a Chef", a content series that takes viewers inside Frische Paradies' Berlin stores with chefs, creatives, and culinary personalities. Each episode features a guest revealing favorite finds, secret go-to items, and dishes they prepare with those ingredients. The inaugural lineup includes Lukas Huemer, Diana Quach, and Arseny Kneifel, with additional guests planned. Per Meurling opens the series by showcasing personal Frische Paradies staples and preparing his signature Swedish Fiskgratäng. Episodes will be distributed across Instagram, TikTok, and YouTube Shorts to reach a broad social audience.
Read at Berlin Food Stories
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