"“Ergonomics isn't just a buzzword. Poorly shaped levers can decrease rider confidence and increase rider fatigue. That's why World Cup winner Troy Brosnan relies on our levers for control deep into a run.”"
"“In the lab and on the trail, the Freedom Coast engineers determined that the stock forged/stamped ( Silver & Bronze) or cast ( Base) alloy levers that came on the SRAM brakes simply weren't as stiff as they wanted.”"
"“For $120 you can upgrade all the latest SRAM brakes ( and a lot of older models, too) with the same shiny colorful levers trusted by World Cup winner Troy Brosnan!”"
Freedom Coast provides CNC-machined aluminum brake lever upgrades for SRAM Maven and Motive brakes, aiming to replace stock levers that feel insufficient. The upgrade is positioned as an easy swap that can improve lever feel and braking performance. The levers are designed with improved ergonomics to increase rider confidence and reduce fatigue. Freedom Coast states that lab and trail testing showed the original forged, stamped, or cast alloy levers were not stiff enough for their goals. The levers are also marketed as being used by World Cup winner Troy Brosnan, and the upgrade is offered for $120 for multiple SRAM brake models.
Read at Bikerumor
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