MIPS Buys Koroyd. How Might The Acquisition Boost Helmet & General Rider Safety?

"MIPS today announced the acquisition of Koroyd, combining two of the biggest names in cycling impact protection. With MIPS you have the leading tech for reducing rotational forces in a crash, and in Koroyd, a series of unique solutions for dissipating linear impact energy. Together, the MIPS+Koroyd partnership could lead to even better integration of these two different crash safety strategies."

"Both are market leaders within specific niches in the active consumer safety sphere. Both companies have strong roots in "science and technology-driven" product development. And each has invested heavily in creating their own advanced impact simulation capabilities and 'world-class' testing facilities to verify the efficacy of their safety solutions. Also, neither is really an end-product company. Rather, both produce smart product solutions, ultimately integrated into products produced by other partners to boost rider safety."

MIPS acquired Koroyd for more than €40 million to combine rotational-force reduction technology with Koroyd's linear-energy dissipation solutions for cycling impact protection. Both companies are market leaders in distinct active-safety niches with science- and technology-driven product development, advanced impact simulation capabilities, and testing facilities. Both supply safety solutions to partner manufacturers rather than selling finished helmets directly. Integrated development and earlier co-engineering could produce higher-value, higher-performing helmet systems that better protect riders. The combined capabilities also create potential to expand into broader impact-protection applications beyond head protection.

Read at Bikerumor