"The damp squelch of tires on wet loam and roots. The ping of rain on your helmet. The familiar howl of wet SRAM brakes. Transition Bikes' latest video doesn't just showcase Pacific Northwest mountain biking; it makes you feel it, hear it, and NEED it. A dreamy, ASMR-laden love letter to riding PNW trails in the rain, capturing all the sounds and visuals that make wet-weather riding magical."
"The PNW is in an atmospheric river, but that can't stop Transition Bikes employee Cameron Joye as he rips the new Spire colorway on a stereotypical PNW winter ride in this audiovisual delight. As someone who grew up riding in the PNW and now lives in SW Idaho, this footage makes me miss the winter riding with a burning passion."
Transition Bikes produced an audiovisual, ASMR-style video that captures Pacific Northwest wet-weather mountain biking through close sound and visual detail. The footage emphasizes the damp squelch of tires on wet loam, rain pinging on helmets, and the howl of wet SRAM brakes to evoke sensory immersion. Cameron Joye rides a new Spire colorway through saturated PNW forest during an atmospheric river, demonstrating flow through fog and rain. The piece links motivation to ride with the reward of tackling elements and presents the Spire as a 170/170, 29" wheeled enduro sled available in an Ultra Violet livery.
Read at BikeMag
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