"When you think of the Campbell's brand, you probably think of soup. It makes sense: The company was a pioneer of the condensed soup industry. It's the reason why grocery store shelves all over the world are now lined with millions of cans of soup. It's also partially responsible for popularizing the artist Andy Warhol. His famous 32-piece "Soup Cans" exhibition centered on designs featuring the iconic red-and-white cans, of course."
"Yep: The brand that gave the world Goldfish crackers, a whole range of iconic indulgent cookies, and those hearty Farmhouse Breads is actually owned by Campbell's. Pepperidge Farm was founded in the 1930s by entrepreneur Margaret Rudkin, who against all odds built the company through the Great Depression and the Second World War. It became an American favorite very quickly, and she sold it to Campbell's for around $28 million in 1961."
Campbell's pioneered the condensed soup industry and its red-and-white cans helped popularize Andy Warhol's 32-piece "Soup Cans" exhibition. The company faced controversy in 2025 after an executive allegedly said its products were for "poor people," and that executive, Martin Bally, was fired. In December 2025, Campbell's net worth was just over $8.8 billion. The business portfolio extends beyond soup and includes brands such as Goldfish crackers, Kettle Brand Chips, Pretzel Crisps, and Late July tortilla chips. Campbell's owns Pepperidge Farm, which was founded in the 1930s by Margaret Rudkin and sold to Campbell's in 1961.
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