"When the price of an item stays the same, but you get less product for your buck, that's shrinkflation. Unfortunately, shrinkflation can be pretty tough to spot if you're not in the habit of holding on to old containers or tracking exactly how much product comes in a container. Luckily, people online (and especially in the r/Shrinkflation subreddit) are sharing the real-life examples of this sneaky tactic, and once you start noticing it, you'll likely find it much easier to spot. So, here are 22 infuriating examples of shrinkflation that people have shared in the last few weeks:"
"1. I might never have noticed the shrinkflation here if the store didn't still have one of the old boxes on the shelf. 16. This soap is shrinking. One commenter wrote, "They're almost as small as the bars in hotel rooms now." 20. The person who spotted this seemingly small price tag change explained, "From 9.9oz bags to 9.0oz bags. A 1.4% drop in price for a 9% drop in quantity, which works out to an 8.4% increase in cost per pound.""
Shrinkflation occurs when item prices remain unchanged while package quantities shrink, increasing the effective unit cost for consumers. It can be hard to detect without keeping old packaging or precisely tracking the amount of product in a container. Online communities, including r/Shrinkflation, collect real-world examples that reveal subtle reductions such as smaller boxes, diminished soap bars, and fractional ounce decreases. One documented example showed a change from 9.9 oz bags to 9.0 oz bags, translating to a 9% quantity drop but only a 1.4% price reduction, which raised the cost per pound by 8.4%. Greater awareness makes shrinkflation easier to spot in everyday purchases.
Read at BuzzFeed
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