"Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL), like other tech stocks, traveled through difficult times and better times this year. The stock slipped this spring amid concern about the impact of U.S. import tariffs on corporate earnings. But as President Donald Trump negotiated with other countries, this pressure eased. The company also faced the challenge of an antitrust suit in the U.S., but a ruling in September averted the worst-case scenario -- and this decision offered Alphabet a significant boost."
"First, though, let's catch up on the Alphabet story so far. This is the company behind something you may use and rely on every day: I'm talking about Google Search, the world's most popular search engine. It's steadily held onto about 90% share of the market. Google, through advertising across its platform, fuels Alphabet's revenue growth, but this isn't the only revenue driver. Alphabet also is the owner of Google Cloud, one of the world's major cloud service providers,"
Alphabet recovered from spring declines tied to U.S. import tariff concerns after negotiations eased. A U.S. antitrust ruling in September averted worst-case outcomes and materially boosted shareholder value, contributing to a nearly 50% stock gain. Google Search maintains roughly 90% market share and advertising across Google remains a primary revenue engine. Google Cloud is a major cloud provider growing in the double digits. Alphabet invests heavily in artificial intelligence, developing its Gemini large language model to improve advertising efficiency and to offer AI products and services to clients through Google Cloud.
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