"On Tuesday, Darden Restaurants revealed the fate of one of its restaurant chains. The restaurant group, which is based in Orlando, Florida, owns LongHorn Steakhouse, Olive Garden, and Ruth's Chris Steak House, and others. In a news release, it announced the closure and conversion of all of its Bahama Breeze restaurants. That Darden is jettisoning Bahama Breeze is no surprise."
"Last May, the company closed 15 Bahama Breeze locations and, in June, it announced that the brand's 28 remaining locations were no longer "a strategic priority" for the company. At the time, CEO Ricardo Cadenas said the company would be "considering strategic alternatives for Bahama Breeze, including a potential sale of the brand or converting restaurants to other Darden brands." Jump forward to yesterday, and Darden did indeed confirm the final fate of Bahama Breeze."
Darden Restaurants announced that Bahama Breeze will be shut down and the brand retired. The company previously closed 15 Bahama Breeze locations and designated the remaining 28 locations as no longer a strategic priority. No buyer emerged, so Darden opted to retire the brand and either close or convert existing restaurants. Approximately half of the remaining 28 locations will close permanently, while the other half will remain open until they can be converted into locations of other Darden-owned restaurant brands. CEO Ricardo Cadenas had noted consideration of sale or conversion as strategic alternatives.
Read at Fast Company
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