"During Quincey's nine years as CEO, Coke added more than 10 additional billion-dollar brands, including BodyArmor and Fairlife. He also brought Coke into the alcoholic drink market with Topo Chico Hard Seltzer, which went on sale in 2021.In 2020, Quincey led a restructuring that reduced Coke's brands by half and laid off thousands of employees. Quincey said Coke wanted to streamline its structure and focus its investments on fast-growing products like its Simply and Minute Maid juices."
"Braun, 57, has worked at Coca-Cola for three decades. Prior to assuming the COO role earlier this year, he led operations in Brazil, Latin America, Greater China and South Korea. He has held positions overseeing Coke's supply chain, new business development, marketing, innovation, general management and bottling operations.Braun was born in California and raised in Brazil. He holds a bachelor's degree in agricultural engineering from the University Federal of Rio de Janeiro, a master of science degree from Michigan State University"
"But as Quincey steps down as CEO, Coke is facing numerous challenges, including tepid demand for its products in the U.S. and Europe and increasing customer scrutiny of its ingredients. This summer, after a nudge from President Donald Trump, Coke said it would release a version of its trademark Cola with cane sugar instead of high-fructose corn syrup."
Henrique Braun will assume the role of CEO of Coca-Cola effective March 31, 2026, while James Quincey will transition to executive chairman. Braun, 57, has worked at Coca-Cola for three decades and previously led operations in Brazil, Latin America, Greater China and South Korea, with roles spanning supply chain, new business development, marketing, innovation, general management and bottling. Quincey added over ten new billion-dollar brands, including BodyArmor and Fairlife, introduced Topo Chico Hard Seltzer, and led a 2020 restructuring that halved the brand portfolio and cut thousands of jobs. Coca-Cola faces tepid demand in the U.S. and Europe and rising customer scrutiny of ingredients, prompting moves such as a cane-sugar cola release.
Read at Fast Company
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