Culture isn't what you say, it's what you do

"For me, culture is created through actions. It's the choices leaders make every day that shape how people experience their work. Words can motivate, but actions are what transform. I feel strongly that culture lives in daily behavior, in the decisions that happen behind closed doors, and in the examples leaders set. When those actions don't match the message, culture starts to crumble."

""You can read an organization's culture in the everyday interactions between team members, customers, partners, and other stakeholders," notes Dan Pontefract, a leadership strategist and award-winning author of six workplace culture books. "Good or bad, culture is contagious. When people observe respect and generosity, that behavior spreads. But when they see apathy, ego, or petty power plays rewarded, the culture will inevitably corrode. Wherever you look, culture is an outcome, and it becomes the core of how that organization operates.""

Culture emerges from daily choices and observable behavior rather than from formal statements, posted values, or marketing. Leaders shape culture through routine decisions, actions behind closed doors, and the examples they set; alignment between words and deeds determines how people experience their work. Respect and generosity in everyday interactions spread and reinforce a positive culture, while rewarding apathy, ego, or petty power plays corrodes trust. Culture is contagious and visible in treatment of team members, customers, partners, and stakeholders. Sustaining a healthy culture requires leaders to model values through repeatable, visible actions and accountability.

Read at Fast Company