Find your own tomato war: How to fortify culture through ritual
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Find your own tomato war: How to fortify culture through ritual
"A great way to start taking stock of your culture is to review your written artifacts, including your mission, values, and purpose statements. You'll also want to gain a clear understanding of the roots and history behind these statements. How did you get to where you are now? Do you feel like your mission statement and written values align to how your people show up every day?"
"She has a reverence for the founders and retired alumni of the company, who at OGC are referred to as "elders." Davis told us about how the company has upheld its founders' mission by establishing the first perpetual purpose trust in the country. Founded in 1978 by a group of farmers, OGC has long centered its work on its mission: to promote and inspire the growth of the organic agriculture movement."
Review written artifacts such as mission, values, and purpose statements and trace their roots and history to understand how the organization arrived at its present culture. Assess whether mission and written values align with how people show up daily. Leaders can use those fundamental documents and histories as guideposts or change them to intentionally design culture. Organically Grown Company honored its founders by creating the country's first perpetual purpose trust and transferring ownership to it, enabling focus on long-term purpose over short-term shareholder returns. Purpose now shapes operations, meetings, decision making, and the organization’s long-term path.
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