Ford CEO on his 'epiphany' after talking to his Gen Z factory workers: 'They were saying I had to have three jobs' | Fortune
Briefly

Ford CEO on his 'epiphany' after talking to his Gen Z factory workers: 'They were saying I had to have three jobs' | Fortune
"Speaking with Bloomberg's David Westin at Michigan Central Station, Farley said he came to this realization during the United Auto Workers strike of 2023, when he was especially struck by stories from young factory employees. Many of them said they could not support themselves by working at Ford alone. "When I met with my entry factory workers, they were saying I had to have three jobs." He said they would also work at places like Walmart and an Amazon fulfillment center. "You know, I get six hours of sleep, and I got three jobs.""
"In the short term, Farley said, Ford's signature element in its new labor agreement was to get full wages to entry-level workers. But beyond that, he began looking at the labor shortage in trade work, starting with technicians. Farley described a revelation about the erosion of what blue-collar work used to represent-stability, pride, and a single income that could support a family. "Old-timers in our plants were saying, 'It's no longer a career, Mr. Farley. Working at Ford is no longer a career.'""
Jim Farley experienced an epiphany during the 2023 United Auto Workers strike after hearing young factory employees say they needed multiple jobs to survive. Many entry-level workers reportedly worked at Walmart or Amazon fulfillment centers in addition to Ford, getting limited sleep while juggling three jobs. Ford prioritized full wages for entry-level workers in its new labor agreement and began addressing technician and trade labor shortages. The erosion of blue-collar stability, pride, and single-income family support was highlighted, alongside high-profile event speakers urging broader efforts to restore American economic opportunity and career viability.
Read at Fortune
Unable to calculate read time
[
|
]