"'That shot,' the man said, 'was poo!' His jeer came during the afternoon matches on the first day of competition at the Ryder Cup, from within a crush of spectators craning their necks to see the 14th hole. The days before the event, friends and colleagues warned me, a golf novice, to expect the kind of taunting and rowdiness that ended up making headlines as the tournament progressed."
"Between the Long Island crowds, fierce national pride, and President Donald Trump's attendance, I prepared myself for mild anarchy at the biennial tournament between the US and Europe. So what stood out instead was the business presence - corporate sponsors like BMW, Rolex, and Citi that use the event to invite clients from around the globe to sit in special boxes and chat about deals."
"I first saw the corporate hospitality tents in a social media post criticizing how they madeit hard for ordinary ticketholdersto watch the golf matches, whichturned out to be pretty true. Though I never stepped inside one of the branded oases, they clearly offered shade on a nearly 80-degree day, seats, and uninterrupted views. I wondered what food they got, compared to the free baseball stadium-style offerings that come with a standard entrance."
The Ryder Cup combined lively spectator behavior with prominent corporate hospitality, as luxury sponsors like BMW, Rolex and Citi hosted guests in branded tents and special boxes. Corporate areas provided shade, seating and uninterrupted views that contrasted with general admission experiences and standard concessions. High ticket prices—around $749.51 for a standard ticket and an estimated $1,255 daily cost for some attendees—position the event as a status symbol that attracts affluent crowds. Sponsors use the tournament to entertain global clients, facilitate business conversations, and compete for relationships amid intense national pride and rowdy fans.
Read at Business Insider
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