"Takeshi Numoto, Microsoft's chief marketing officer, and his marketing team will join the newly created organization, with Takeshi reporting directly to Althoff as CMO; Numoto will still also report directly to Nadella on all-up business models, planning, consumer marketing, and corporate brand and communications."
""I don't see this so much as a tectonic shift at Microsoft as more an understanding that increased focus and organizational alignment is required for Microsoft to continue to thrive in an AI world," said Jack Gold, principal analyst at J. Gold Associates, LLC. "It's sort of equivalent of starting a focused subsidiary with its own executive running the show.""
"Microsoft's move is also not unprecedented; similar shuffling is becoming more common because of AI's impact. Oracle, for example, recently appointed Co-CEOs for similar reasons, and more companies may follow as AI leadership demands focused, streamlined executive teams."
Takeshi Numoto and his marketing team moved into a newly created organization led by Althoff as CMO, while Numoto retained direct reporting to Nadella for business models, planning, consumer marketing, and corporate brand and communications. The reorganization centralizes marketing leadership to increase focus and organizational alignment aimed at addressing AI-driven priorities. Industry commentary characterizes the change as alignment rather than a tectonic shift and likens it to starting a focused subsidiary with its own executive. Comparable executive restructurings are emerging across companies as AI leadership demands more focused, streamlined teams.
Read at Computerworld
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