"Elaborating in an interview this month, he said he's focusing on stories that are impactful or get people to "feel things." "We spent millions of dollars a video and we do these big spectacles," he said, speaking at The New York Times' DealBook Summit. "After a while, you do get a little numb to money being given away or numb to spectacles, but hearing a great story is something that you never get numb to.""
"His comments came as MrBeast has been trying to bring costs under control at his company's media arm, which lost money on its extravagant videos in 2024. Under Jeffrey Housenbold, who became CEO of the holding company Beast Industries in 2024, MrBeast is looking for sponsors to offset the cost of those elaborate videos. Donaldson has spoken about losing millions of dollars on season one of his Amazon show, "Beast Games," and said at DealBook that seasons two and three would be "more efficient.""
MrBeast plans to shift focus from spectacle-based videos toward impactful storytelling that makes viewers feel. He will pursue longer videos and new formats such as animation. Production costs from extravagant stunts and cash giveaways strained the company's media arm, which lost money in 2024; management is seeking sponsors to offset costs and improve efficiency for future projects, including seasons two and three of his Amazon show Beast Games. Executive leadership at Beast Industries aims to diversify the business into mobile phones, financial services, and other ventures to grow the company beyond MrBeast's personal image.
Read at Business Insider
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