Publishers Clearing House's new plan: Future winners will be protected. Past winners still won't get paid

"ARB Interactive, a mobile gaming company that now owns PCH, announced Tuesday that Owen O'Donoghue will lead a revitalization of the 70-year-old brand that ensures all future sweepstakes payouts are fully secure, according to a statement. O'Donoghue, the new PCH CEO, also plans to make PCH a mobile-first digital entertainment platform. The change comes after ARB Interactive said that under the terms of the sales agreement,"

"The new Price Protection Program will be funded with investment-grade assets held in FDIC-insured escrow accounts and managed through a bank-run investment vehicle, the program safeguards payments for large annuity prizes and reflects PCH's commitment to trust and accountability, the press release said. O'Donoghue was most recently the chief revenue officer and cofounder of InfiniGods, a mobile game developer, and previously spent more than a decade at Meta (nee Facebook) in its gaming division."

Publishers Clearing House now operates under ARB Interactive, which appointed Owen O'Donoghue as CEO to revitalize the 70-year-old brand and prioritize mobile-first digital entertainment. ARB's sale terms excluded honoring payouts for winners who won before July 15th, leaving many previous "forever" winners without expected annuity payments. ARB introduced a Price Protection Program funded with investment-grade assets held in FDIC-insured escrow accounts and managed through a bank-run investment vehicle to safeguard large annuity payouts for future winners. ARB plans to integrate PCH and its Prize Patrol with its Modo Casino platform and emphasize advertising-supported mobile gaming.

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