Publishers Clearing House's new plan: Future winners will be protected. Past winners still won't get paid

"Publishers Clearing House - the bankrupt sweepstakes company that told its past prize winners they would no longer receive their 'forever' payments - has a new CEO, who has a plan to protect the company's prize winners."

"The new "Price Protection Program" will be funded with "investment-grade assets held in FDIC-insured escrow accounts and managed through a bank-run investment vehicle, the program safeguards payments for large annuity prizes and reflects PCH's commitment to trust and accountability," the press release said."

"His appointment is part of ARB Interactive's mission to rebrand PCH "as a leader in mobile-first, advertising-supported entertainment while honoring its iconic sweepstakes tradition," said ARB Interactive CEO Patrick Fechtmeyer."

Publishers Clearing House entered bankruptcy and ARB Interactive purchased the brand in July. ARB's sale terms excluded honoring payouts for winners before July 15, leaving earlier "forever" winners without expected annuity checks. ARB named Owen O'Donoghue as PCH CEO and plans a revitalization to make PCH a mobile-first digital entertainment platform. A new Price Protection Program will lock future large annuity payouts into FDIC-insured escrow accounts and a bank-run investment vehicle using investment-grade assets. The program is intended to safeguard future prize payments and reinforce trust, while the company pivots toward advertising-supported mobile offerings.

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