"Doug McIntyre: Lee, one of the dumpster fire stocks in the whole US market is Starbucks. Now, they keep coming up with brilliant ideas to try to fix the company. The newest one is, is that they've prepared a script for the baristas to use to try to make customers think they're more friendly, more competent, whatever. That was after giving them uniforms, telling 'em they could only wear certain things, cutting back on the number of drinks that they were gonna serve,"
"Lee Jackson: If you figure out a way to do that, the stock would probably respond. Yeah. I mean, you know, the Starbucks barista is, you know, as some sort of modern day mixologist that got more status, I guess, than they ever deserved. And I, and I think part of the quirky nature of it is what a lot of people, I guess like, but I can't believe that any of these where Starbucks has fought so hard against any sort of union representation,"
Starbucks faces persistent operational and market challenges with declining same-store sales and weak stock performance. Management has implemented measures including scripted barista interactions, uniform restrictions, menu cutbacks, and store redesigns to try to improve customer experience. Howard Schultz returned as interim CEO after prior CEO changes, and leadership choices have drawn criticism. Employee sentiment and resistance to unionization could limit the effectiveness of customer-facing initiatives. Competitor dynamics and longstanding issues have left the company struggling to regain prior momentum despite multiple strategic and personnel adjustments.
Read at 24/7 Wall St.
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