"Ms Newton, who co-founded Nixi Body in 2019, said the company has advertised its leak-proof period underwear with the lines "Keeping you moving through menstruation, motherhood and menopause" and "No leaks. No ifs. Just butts." for years. But late last year a friend alerted her to a Sweaty Betty ad for its femtech range of leak-resistant and maternity leggings with the tagline "Keeping you moving through menstruation, maternity and menopause"."
"Kelly Newton said Sweaty Betty's use of two taglines that were very similar to her firm Nixi Body's "seemed a little off", and while she could not get them trademarked she felt Sweaty Betty was "taking from" other female founders. Sweaty Betty said the "No ifs. Just butt." line had been used by many brands and influencers, but also said it was reviewing all its marketing campaigns."
Kelly Newton, co-founder of Nixi Body, said the company has long marketed leak-proof period underwear with the lines "Keeping you moving through menstruation, motherhood and menopause" and "No leaks. No ifs. Just butts." She noticed a Sweaty Betty advert late last year using the tagline "Keeping you moving through menstruation, maternity and menopause", and later saw a Sweaty Betty campaign using "No ifs. Just butt." Newton attempted to trademark her tagline but was unsuccessful. Newton said she felt Sweaty Betty was taking from other female founders and spoke out after seeing a separate settlement offer to a personal trainer over a disputed slogan. Sweaty Betty said the "No ifs. Just butt." line had been used by many brands and influencers and that it was reviewing all its marketing campaigns.
Read at www.bbc.com
Unable to calculate read time
Collection
[
|
...
]